Companies that are bossing it with sustainability & conservation

Over the last few weeks, I’ve noticed some impressive campaigns from big brands, acknowledging the need to move towards more sustainable and eco-friendly ways of working.

There have been announcements of partnerships and using iconic products to convey messages about conservation.

There have been explanations on new ways of creating products; ways which will reduce waste and make companies more sustainable.

So, without further ado, here are the companies that are bossing it with their more conscious, eco-friendly ways of working.

This huge Danish toy maker is introducing pieces made from plant-based plastic, sourced from sugar cane. The pieces will be on the market this year and, as they are made from bio-plastic, they can be recycled multiple times (although aren’t 100% biodegradable). And although they will only amount to just 1-2% of the total amount of plastic elements produced, it’s the first step for Lego. They have committed to using more sustainable materials in its core products and packaging by 2030 so expect to see more green announcements from the toy maker moving forward.


The French sports clothing brand have undertaken a three year partnership with the International Union for Conservation of Nature (IUCN) and, as part of this link-up, they produced a line of shirts which saw the iconic crocodile replaced with one of ten endangered animals. It’s caused a bit of a stir online because it’s also the first time in their 85 year history that the crocodile has been missing from their tops.
In total, 1775 shirts were produced, with the production number for each animal reflecting how many of that species are left in the wild.
The range included:
– 450 Anegada ground iguana
– 350 Sumatran tiger
– 250 Saola
– 231 California condor
– 157 Kakapo parrots
– 150 Cao Vit gibbon
– 67 Javan rhino
– 50 Northern Sportive lemur
– 40 Burmese Roofed turtle
– 30 Vaquita


The Californian-founded surf brand have just launched a new range called O’Neill Blue. Their aim is to produce sustainable surf wear using high performance eco-threads from Bionic Yarn, which contain recycled shoreline beach plastic. While they’re acknowledging that this is just a ‘drop in the ocean’, they’re hoping the new range will inspire and educate consumers to be more aware of the plastic problem facing our seas. The brand said: ‘Without clean oceans and clean waves we would not exist as an organization. It is our responsibility as an organization founded in the surf to help save our oceans’. The first O’Neill blue spring summer collection is estimated to have removed 200,000 bottles from beaches and shorelines worldwide.

ONeill blue

PG Tips
Good news for tea-drinkers… PG Tips have announced plans to switch to fully bio-degradable, plant based teabags. And even more impressively, the first run of these new teabags (which are 100% renewable and biodegradable), will go on sale this week. By the end of the year, they aim to produce all of their teabags from 100% plant based material. In the UK alone, teabags generate 370,000 tonnes of waste every year. If these are now biodegradable, that’s a huge step in reducing our landfill waste and our plastic pollution. Let’s hope other tea companies follow suit…


Hopefully this is just the start of what will soon be a very long list…

Know of any more companies that are leading the way when it comes to working with, rather than against, our planet? Let me know in the comments below! 

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