REBRAND: New writing, new confidence, new name!

It’s been a while since my last post because I’ve been taking some time to reflect on my little corner of the internet.

In a world where everyone has an opinion online, and seemingly half the population write a blog, I was feeling a little out of it

Why is my space any different? What is the point of it?

Since I started The Beachside Blogger, I was wary that I didn’t have one single focus. I couldn’t define my blog as solely lifestyle, fashion, books, travel…there was no one label I felt comfortable using. Instead, I wanted to write about everything I felt passionate about, or influenced by. This included living by the coast , why I love the ocean, learning to surf and SUP, travelling and discovering new places, as well as conservation or environmental campaigns I feel like we should support in order to protect our planet for future generations.

So how do you describe a blog like that?

Photo by Kelly Brito on Unsplash


I decided, I didn’t need to.

Is a blog only worthwhile if you can categorise it, or give it a label? Surely the whole point of a blog is to create your own space to express yourself?

OED defines a blog as: ‘A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.’

So presumably, I don’t need to limit myself to one category or theme.


I want to write about the things I feel passionate about. That’s when my words flow more easily, and I feel proud of what I’ve posted. Hopefully that also means that people will be able to take more away from my posts; whether they are inspirational, educational or simply amusing.

So with this new, more self-assured outlook, I decided to have a rebrand.

Beach Blonde

I hope you enjoy the new look and the upcoming content! I’ve finally written more than one piece at a time so (hopefully) you can expect much more regular updates from me.

Happy reading!






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